A survey just released by Nielsen and BabyCenter claims mums (or moms, if you insist) are keen early adopters when it comes to technology, particularly online video – they’re 50% more likely to be watching video online than the general population.
That’s good context for the launch of a YouTube channel by magazine publisher Hearst, based around its key brands like Cosmopolitan, Marie Claire and Harper’s Bazaar. It’s one of the companies working closely with YouTube as a channel partner.
Strands include Big Girl in a Skinny World, Visible Panty Lines and Real Beauty. The channel launched on 15 April, and has just over 22,000 subscribers so far. It looks like a canny bid by Hearst to position itself if more ad dollars start flowing away from print magazines and towards YouTube channels.