AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Could the next Mario be a Hacker?

Meet Aiden Pearce. He’s the star of Watch Dogs, the most buzzed-about title of E3 (the world’s biggest video game event, on now in LA).

Pearce, Watch Dogs’ main protagonist, is a hacker who can tap into both individuals’ and New York’s networks with nothing more than his smartphone. As such, walking around in the street, the player is constantly prompted to hack traffic lights, cash machines or security guards; and once inside a building, he can see instantly anyone’s employer, salary, disposition and risk level (a warning bar goes up if you bump into someone who knows martial arts, for example).

The potential for mischief is stupendous, even if the above video only gives a glimpse of the possibilities. Hacking traffic lights to cause a car crash and trap your target looks great, but we want more!

Just as promising is the game’s teaser trailer (here), which sets the scene of a world where everything is connected to a central network: and is therefore hackable. As such, Watch Dogs fits perfectly with global authorities’ number one fear: hackers, not terrorists.

As The Guardian’s Games Blog points out, hackers appear frequently in video games: but usually as backup to a better-looking hero, or as the arch-villian. This is the first time a hacker is the main man, though we’ll wager you can make him as much as a hero or a villain as you like.

Time will tell if publisher Ubisoft can pull off a start-to-finish thrilling game experience, but one thing’s certain: hackers have definitively entered modern mythology as the Robin Hoods of our time.

Oh and hats off to Ubi too for not putting its new hero in a Guy Fawkes mask…

A survey just released by Nielsen and BabyCenter claims mums (or moms, if you insist) are keen early adopters when it comes to technology, particularly online video – they’re 50% more likely to be watching video online than the general population.

That’s good context for the launch of a YouTube channel by magazine publisher Hearst, based around its key brands like Cosmopolitan, Marie Claire and Harper’s Bazaar. It’s one of the companies working closely with YouTube as a channel partner.

Strands include Big Girl in a Skinny World, Visible Panty Lines and Real Beauty. The channel launched on 15 April, and has just over 22,000 subscribers so far. It looks like a canny bid by Hearst to position itself if more ad dollars start flowing away from print magazines and towards YouTube channels.

(Source: Mashable)

Lego’s latest app is a creative link between the worlds of digital content and physical toys. It’s for people who own its DC Universe Super Heroes range – Batman, Superman and the like in Lego form.
The Lego Super Hero Movie Maker app helps dads children make stop-motion movies by taking photos of these characters, choosing from five soundtracks and 11 title cards to make their mini-movie look professional before saving and sharing it.
The app is free – Lego makes its moolah from the toys.

Lego’s latest app is a creative link between the worlds of digital content and physical toys. It’s for people who own its DC Universe Super Heroes range – Batman, Superman and the like in Lego form.

The Lego Super Hero Movie Maker app helps dads children make stop-motion movies by taking photos of these characters, choosing from five soundtracks and 11 title cards to make their mini-movie look professional before saving and sharing it.

The app is free – Lego makes its moolah from the toys.