The New Yorker Invades iPhone, Aided & Abetted by Jon Hamm + Lena Dunham
The iPhone app resembles the existing iPad app in terms of functionality, providing complete magazine content and some digital easter eggs. It’ll also be a significantly smaller download (issues on the iPad app were often as big as 100 MB) because the geniuses at Condé Nast and Adobe (who built the app) have finally figured out how to handle “paginated HTML”, meaning text (of which The New Yorker has much) now appears as text, and not as imagery. The same technology will be used to slim down downloads for iPad, thank heavens.
Access is free for print subscribers. Digital-only subscriptions include iPad and iPhone access. You can also buy issues individually.
The choice to avail New Yorker content on iPhone represents a first for Condé Nast, which has historically preferred to confine digital copies of its publications to tablet devices.
Above, a kitschy, rapidly-devolving video promoting the app, featuring Lena Dunham of TV series Girls and Jon Hamm of Mad Men. (TV folks making web videos to promote the mobile version of a print mag! We’ve come full circle, minions.) Try to keep watching until the end, because somebody needs to tell us what Lena was trying to do with that weird handshake.