Pay-by-Tweet is now a reality, at least for Special K buyers in the UK. The cereal brand has opened The Tweet Shop, in part to punt its move into the chips market. This also represents its first foray into retail in England.
Instead of whipping out a wallet, customers are encouraged to pay for the new Special K Cracker Crisps by Tweeting a message about its low-calorie snacking merits.
The shopgirls all sport red dresses, charged with checking every Tweet before handing the crisps over.
From Special K’s Sarah Case:
The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.
This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.
Find the Tweet Shop on Meard Street in Soho. It’ll be open from the 25th to the 28th and, in addition to its ménagerie of chips, is equipped with a “community noticeboard” for capturing social media reactions.