Find innovation where it’s happening.
InnoCentive CEO Dwayne Spradlin on why companies should collaborate with outsiders to find breakthrough solutions to complex problems. Quotable:
“In this new world, these large organisations are saying from the top down, ‘A substantial portion of our innovation is going to come from the outside world’ … Actually, if we did it right, we’d say we should look for opportunities to do it on the outside and only do some of this innovation on the inside if we have to.”
This is about making the world your lab and becoming an enterprise focused on finding innovation wherever it’s happening, even if it’s not inside your walls (and most of it isn’t). This isn’t just useful for giant R&D departments; it’s a mindset can be especially powerful in advertising, media, publishing and music.