AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge
Strategy Analytics predicts that global consumer spending on mobile media will reach $138.2bn in 2012, up 13.4% year-on-year. Add to that the $11.6bn it thinks advertisers will spend on mobile media this year, and the mobile media market will be a shade under $150bn ($149.8bn, in fact).
What is mobile media, and why is this number so large? Well, that’s the thing. A whopping $82.8bn of the consumer spending figure is ‘data plans and web browsing’, which rather inflates things if you were thinking this is all just about entertainment and apps.
Talking of the latter, Strategy Analytics claims that consumers will download 32bn apps in 2012, spending $26.1bn on the ones they pay for. The company also claims that in the US and major Western European markets, advertisers will spend more on in-app ads than on the mobile web.
"Advertisers chase eyeballs so the fact that brands spend more on in-app advertising than the mobile web is a clear sign that apps are what consumers are glued to for an increasing range of activities," says SA’s David MacQueen. "In the eyes of many advertisers, web browsing on the smartphone is playing second fiddle to the app economy.”

Strategy Analytics predicts that global consumer spending on mobile media will reach $138.2bn in 2012, up 13.4% year-on-year. Add to that the $11.6bn it thinks advertisers will spend on mobile media this year, and the mobile media market will be a shade under $150bn ($149.8bn, in fact).

What is mobile media, and why is this number so large? Well, that’s the thing. A whopping $82.8bn of the consumer spending figure is ‘data plans and web browsing’, which rather inflates things if you were thinking this is all just about entertainment and apps.

Talking of the latter, Strategy Analytics claims that consumers will download 32bn apps in 2012, spending $26.1bn on the ones they pay for. The company also claims that in the US and major Western European markets, advertisers will spend more on in-app ads than on the mobile web.

"Advertisers chase eyeballs so the fact that brands spend more on in-app advertising than the mobile web is a clear sign that apps are what consumers are glued to for an increasing range of activities," says SA’s David MacQueen. "In the eyes of many advertisers, web browsing on the smartphone is playing second fiddle to the app economy.”