…or is it TV network territory? Hard to say, but if it succeeds it’ll make waves in both.
Amazon Studios is seeking scripts for a 22-minute primetime comedy or an 11-22-minute series for children. Entries should be “smart, character-driven series” that’ll be subjected for a 45-day option and evaluation period.
Promo videos can also be entered for a potential $7000 in awards. They can be from 10-60 seconds and should briefly communicate the show idea and its visual style. In terms of format, looks like sky’s the limit.
If you fall into the Development pool, you’ll get $10K plus guidance for developing the pilot. And if your show makes it into series production, you get $55,000 plus 5% of net merchandising receipts from toy and T-shirt licensing. Not to mention distribution on Amazon Instant Video — something we don’t take lightly.
In our childhoods, direct-to-DVD programming was considered a mark of shame (although some did pretty well, like the Aladdin sequels). Direct-to-‘net programming is a little like its pixel-packed cousin, except that it makes overheads lower for producers while broadening the distribution pool significantly. Success is a matter of marketing and storytelling prowess.