The Guardian writes that as Shazam hits 250 million mobile app users, it’s expanding US-based social features. All shows can now be tagged, versus just networks or producers that have a marketing deal with it. Soon, Shazam also plans to link its app to Facebook, permitting people to publish tags to their newsfeeds.
“With more than a quarter of a billion people who have used Shazam worldwide, no other app has our scale when it comes to offering the opportunity to engage with the media that interests them the most, whether it’s music or television,” stated chief executive Andrew Fisher.
Some background: people typically use Shazam to identify — and therefore tag — any music track in its database. Now you can do the same thing with ads of partner brands and American TV shows. According to Shazam, over 160 channels have been covered for the latter.
When you tag a show, you’ll receive cast info, soundtrack details, trivia and news, as well as Twitter updates and data from IMDB and Wikipedia.
“With our expansion into television, we’ve seen a surge of activity due to recent Shazam-enabled events such as the NBC Olympic broadcast, where more than one million people tagged the closing ceremony,as well as the US Open tennis grand slam event on CBS earlier this month,” said Fisher.
“We think that broadening our television service and offering more comprehensive social features will continue to drive activity and engagement.”
Expanded features are expected to launch in the UK, France, Germany, Italy and Spain “in the coming months”. Until then, those countries can tag ads from partner brands, including Renault, Reebok, Unilever, Pepsi and Microsoft.
Shazam reports that users produce about 10 million tags daily. It claims to have generated about $300 million in sales of digital goods for the music industry alone (as it enables users to purchase songs they like from iTunes). It hopes to do the same for producers and broadcasters in the TV industry.