AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Find innovation where it’s happening.

InnoCentive CEO Dwayne Spradlin on why companies should collaborate with outsiders to find breakthrough solutions to complex problems. Quotable:

“In this new world, these large organisations are saying from the top down, ‘A substantial portion of our innovation is going to come from the outside world’ … Actually, if we did it right, we’d say we should look for opportunities to do it on the outside and only do some of this innovation on the inside if we have to.”

This is about making the world your lab and becoming an enterprise focused on finding innovation wherever it’s happening, even if it’s not inside your walls (and most of it isn’t). This isn’t just useful for giant R&D departments; it’s a mindset can be especially powerful in advertising, media, publishing and music.