AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Could the next Mario be a Hacker?

Meet Aiden Pearce. He’s the star of Watch Dogs, the most buzzed-about title of E3 (the world’s biggest video game event, on now in LA).

Pearce, Watch Dogs’ main protagonist, is a hacker who can tap into both individuals’ and New York’s networks with nothing more than his smartphone. As such, walking around in the street, the player is constantly prompted to hack traffic lights, cash machines or security guards; and once inside a building, he can see instantly anyone’s employer, salary, disposition and risk level (a warning bar goes up if you bump into someone who knows martial arts, for example).

The potential for mischief is stupendous, even if the above video only gives a glimpse of the possibilities. Hacking traffic lights to cause a car crash and trap your target looks great, but we want more!

Just as promising is the game’s teaser trailer (here), which sets the scene of a world where everything is connected to a central network: and is therefore hackable. As such, Watch Dogs fits perfectly with global authorities’ number one fear: hackers, not terrorists.

As The Guardian’s Games Blog points out, hackers appear frequently in video games: but usually as backup to a better-looking hero, or as the arch-villian. This is the first time a hacker is the main man, though we’ll wager you can make him as much as a hero or a villain as you like.

Time will tell if publisher Ubisoft can pull off a start-to-finish thrilling game experience, but one thing’s certain: hackers have definitively entered modern mythology as the Robin Hoods of our time.

Oh and hats off to Ubi too for not putting its new hero in a Guy Fawkes mask…

We love hack days. Especially when they come up with things like this. Made at Boston’s Rethink Music* conference’s Hackers’ Weekend, Thebyrdsandthebeegees.com is a truly inspired hack. You enter your birthday, and it pulls up the ten greatest hits of nine months before. Namely what your parents were listening to when they made you! There’s also an intriguing differentiator if you think your Dad was “smooth” back then (still trying to figure out what that changes…)
So go on. Give it a go. And for extra-spooky value, why not enter your kids’ birthdays? :)
For all the hacks made at Rethink Music - including a rather funky way of making music by dancing, via Kinect - head to the rather excellent evolver.fm.
*Full disclosure: Rethink Music is coorganised by my employer, Reed MIDEM

We love hack days. Especially when they come up with things like this. Made at Boston’s Rethink Music* conference’s Hackers’ Weekend, Thebyrdsandthebeegees.com is a truly inspired hack. You enter your birthday, and it pulls up the ten greatest hits of nine months before. Namely what your parents were listening to when they made you! There’s also an intriguing differentiator if you think your Dad was “smooth” back then (still trying to figure out what that changes…)

So go on. Give it a go. And for extra-spooky value, why not enter your kids’ birthdays? :)

For all the hacks made at Rethink Music - including a rather funky way of making music by dancing, via Kinect - head to the rather excellent evolver.fm.

*Full disclosure: Rethink Music is coorganised by my employer, Reed MIDEM