AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Will AR content make people keener on the notion of buying (near-obsolete and still overpriced!) DVD’s? That’s what Universal Films is setting out to discover with specials like its Limited Edition Back to the Future collection, one of 15+ Universal films whose DVD boxes will include augmented reality easter eggs.

How it works: download the Universal 100 App, then use it to scan the cover of your spiffy new Back to the Future DVD case. AR content available will include a 3D apparition of the DeLorean, which will turn a full 360° before blasting off, somewhere in the general direction of your face.

To develop this radsauce bell-and-whistle, Universal worked with Aurasma, a tech firm that seeks to join the physical and virtual worlds via mobile. I’m just glad they’re not positioning themselves as production-level web designers, because their site looks like WordArt and GeoCities had a baby who went Wiccan. (Srsly, what is this? More importantly, who at Universal Films looked at it and said “Hey, there’s a tech startup I can finally fall in line with”?)