The Future(s) of the Book
Nelson, Coupland and Alice may be the reincarnations of beloved books you’ll own tomorrow. At least, that’s IDEO’s hope — and we love it when IDEO is right.
These three concepts somehow seem to maintain fidelity to the spirits of books we love while adding layers of community and practical application. In a way, you can enjoy the literary universe you’re in more fully and in more vivid colour — particularly with Alice, which has huge implications for children’s literature.
We can also imagine a near future where “lit-gamers” become a thing.