AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Android console Ouya makes a million in 12 hours. But will that be enough?

Ouya, the Android-based console which tech blogs have been tripping over themselves to cover just now, has raised a million dollars on - you guessed it - Kickstarter. Could this be the end of gaming as we know it?

YES…

- It’s backed by some heavyweights, namely Yves Behar, designer of the Jambox, and by Ed Fries, one of the three original creators of the Xbox

- It offers free or nearly-free games on your TV; the same ones you can get on Android phones and tablets, but in big-screen glory

- It costs just $99

- It has a nifty-looking menu system, albeit totally copied off Xbox 360’s

- Few other Kickstarter projects have raised so much so quickly (the initial target, set 12 hours ago, was $950,000)

- Most importantly, traditional gaming is f*cked. Nintendo, Microsoft and Sony games cost too much to make and to buy. Angry Birds and co have completely disrupted that system, offering addictive mobile gaming for free/€5 a pop. It only makes sense to apply this new ethos to the lounge, especially as the big 3’s sales are hurting bad, waiting for the next generation of consoles

- Cliffy B, the genius producer of blockbuster Gears of War, is just one of the many gaming stars raving about Ouya right now, on Twitter and elsewhere. That’s some high-level support.

BUT…

- Played many Android games? They’re mostly rip-offs of more famous console games (as the bug developers are tied to their traditional platforms). Plus the platform is buggy compared with iOS. Mid-game crashes, anyone?

- The history of gaming is littered with consoles that tried to take on the incumbents and failed. Remember the Jaguar? Or the Dreamcast? Even supposedly-revolutionary cloud-based console/system OnLive is failing to make waves right now

- Console and game development is ridiculously expensive. Legendary game maker Tim Schafer recently raised over $3m to make his studio’s new title: he himself said it wasn’t a huge amount in gaming terms. Ouya will burn through that million in a few months.

So whilst we warmly welcome a new player to a huge gap in the market, Ouya’s work is very much cut out. Good luck, guys & gals…

Sony Pictures is playing with augmented reality technology for its new The Amazing Spider-Man AR app, which is out on iPhone and Android. It’s using technology from Qualcomm.
The app puts Spidey into the real world. “Just locate special movie-themed AR images and scan them to unlock exclusive 3D Spider-Man interactive animations. You can see Spider-Man swing through buildings, crawl up walls, shoot his web at the screen, or engage with nefarious characters on the streets…”
We’re often sceptical of AR apps as short-lived novelties, but this is marketing a blockbuster film, so it only has to be interesting for a matter of weeks. The ability to take photos of the star and share them on Facebook and Twitter may give it a flicker of virality too.

Sony Pictures is playing with augmented reality technology for its new The Amazing Spider-Man AR app, which is out on iPhone and Android. It’s using technology from Qualcomm.

The app puts Spidey into the real world. “Just locate special movie-themed AR images and scan them to unlock exclusive 3D Spider-Man interactive animations. You can see Spider-Man swing through buildings, crawl up walls, shoot his web at the screen, or engage with nefarious characters on the streets…”

We’re often sceptical of AR apps as short-lived novelties, but this is marketing a blockbuster film, so it only has to be interesting for a matter of weeks. The ability to take photos of the star and share them on Facebook and Twitter may give it a flicker of virality too.

Here’s a new Android app that could be fun for musicians. It’s called SnapNPlay, and it takes a photograph of sheet music, then plays it.

The video above shows it doing a decent job with Amazing Grace, although according to its developer, it’s yet to figure out what to do with rests, grace notes and triplets.

I want a Pebble smart watch. I MUST HAVE ONE. It seems like a lot of other people agree: more than 13,300 people have pledged money to its Kickstarter campaign, generating $1.8m for its manufacturer to actually make it.

What is it? A stylish-looking watch that connects to your iPhone or Android smartphone via Bluetooth to get alerts when someone calls, texts or emails you. But it can also run apps, like fitness, sports and music.

It’ll cost $150+ when it goes on sale in the Autumn, but a pledge of $115 gets you on the list for the initial run. Or you can pledge $1,000 to get a ‘distributor pack’ of 10, or $1,250 for a custom watchface created “just for you”. Amazing.

US retailer/clothing brand Gap wants to recruit its next child models through an app. Gap Casting Call just came out for Android smartphones, and helps parents take snaps of their kids and tell Gap why they’re so marvellous, in the hope of winning “a professional photo shoot, a $1,000 Gap GiftCard, and the opportunity to be featured in a Gap marketing campaign”.
Gap fans will be able to vote for finalists in four age/gender categories. Just one thought: an app that lets anyone browse mugshots of children. A teensy bit unsettling?

US retailer/clothing brand Gap wants to recruit its next child models through an app. Gap Casting Call just came out for Android smartphones, and helps parents take snaps of their kids and tell Gap why they’re so marvellous, in the hope of winning “a professional photo shoot, a $1,000 Gap GiftCard, and the opportunity to be featured in a Gap marketing campaign”.

Gap fans will be able to vote for finalists in four age/gender categories. Just one thought: an app that lets anyone browse mugshots of children. A teensy bit unsettling?

At the recent MIPTV conference, there was lots of talk about how localised social TV apps tend to be: a few in the US, Zeebox in the UK, Teleglu in France and so on. Now India has a second-screen check-ins app: Amplyfy Me for Android.
Okay, it doesn’t look super-pretty, and its features have been seen before in apps like GetGlue. But the difference here is it has Indian channel data, and presumably more of a shot at striking deals with broadcasters and producers there to do cooler stuff…

At the recent MIPTV conference, there was lots of talk about how localised social TV apps tend to be: a few in the US, Zeebox in the UK, Teleglu in France and so on. Now India has a second-screen check-ins app: Amplyfy Me for Android.

Okay, it doesn’t look super-pretty, and its features have been seen before in apps like GetGlue. But the difference here is it has Indian channel data, and presumably more of a shot at striking deals with broadcasters and producers there to do cooler stuff…