AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge
iPad app NHL PrePlay is heartening on several levels for anyone who’s been following the growth in second-screen TV apps. First, because it goes beyond the check-in, getting people to predict the outcome of “every faceoff, power play, penalty shot, and more” while watching ice hockey matches on TV, earning points and trophies to compete against their friends. Second, because sporting body the NHL is fully on board, partnering with startup Pre Play Sports for the app, which also has sponsorship from beer brand Molson.

iPad app NHL PrePlay is heartening on several levels for anyone who’s been following the growth in second-screen TV apps.

First, because it goes beyond the check-in, getting people to predict the outcome of “every faceoff, power play, penalty shot, and more” while watching ice hockey matches on TV, earning points and trophies to compete against their friends.

Second, because sporting body the NHL is fully on board, partnering with startup Pre Play Sports for the app, which also has sponsorship from beer brand Molson.