Disrupting Automotive: Using AR to Pick Your Next Ride
Nissan’s teamed up with the versatile and endlessly-surprising Kinect to enable people to check out its 2013 Pathfinder, inside and outside, from all angles, with a natural series of gestures. And it’s pretty specific, lending you a sense of proportion for the trunk space and even indicating where your head falls in the driver’s seat.
The idea is to give you enough sensory information via augmented reality (AR) to make an informed decision about whether the Pathfinder is right for you. (It was certainly right for my parents at least three times in their car-buying history.)
Question is, how many cars have been sold by new car smell alone? Somebody better be pumping that in from someplace.