So much for public holidays. Facebook boss Mark Zuckerberg spent his Easter Monday announcing the social network’s acquisition of photo-sharing app Instagram, in what TechCrunch is claiming to be a $1bn deal.
Our first response – well, our second response after yelling something unprintable out of sheer surprise – was to wonder if this makes Instagram the latest cool service to be bought and then shut down / run into the ground by Facebook. But Zuck says Instagram most certainly isn’t the new FriendFeed, Drop.io or Beluga.
“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook,” he blogs.