AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

A survey just released by Nielsen and BabyCenter claims mums (or moms, if you insist) are keen early adopters when it comes to technology, particularly online video – they’re 50% more likely to be watching video online than the general population.

That’s good context for the launch of a YouTube channel by magazine publisher Hearst, based around its key brands like Cosmopolitan, Marie Claire and Harper’s Bazaar. It’s one of the companies working closely with YouTube as a channel partner.

Strands include Big Girl in a Skinny World, Visible Panty Lines and Real Beauty. The channel launched on 15 April, and has just over 22,000 subscribers so far. It looks like a canny bid by Hearst to position itself if more ad dollars start flowing away from print magazines and towards YouTube channels.

(Source: Mashable)