AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

And Here It Is: Twitter-Based Retail.

Pay-by-Tweet is now a reality, at least for Special K buyers in the UK. The cereal brand has opened The Tweet Shop, in part to punt its move into the chips market. This also represents its first foray into retail in England.

Instead of whipping out a wallet, customers are encouraged to pay for the new Special K Cracker Crisps by Tweeting a message about its low-calorie snacking merits.

The shopgirls all sport red dresses, charged with checking every Tweet before handing the crisps over.

From Special K’s Sarah Case:

The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.

This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.

Find the Tweet Shop on Meard Street in Soho. It’ll be open from the 25th to the 28th and, in addition to its ménagerie of chips, is equipped with a “community noticeboard” for capturing social media reactions.

Photos + story via CreativeBoom. Tip via So Particular.

  1. disruptomatic posted this