Here’s something to think about if you’re a Zeebox, a GetGlue or any of their (many) social-TV second-screen startup rivals. British satellite broadcaster Sky just gave its Sky Sports for iPad app a second-screen update.
What’s that? Well, until now, the app was mainly a way for Sky subscribers to watch Sky’s sport channels on their tablet – when away from home, for example, or unable to wrestle control of the living-room TV from non-sport-loving family members.
Now it’s also a second-screen aid to watching, say, live Premier League football on that bigger box. Users will get a Football Match Centre section with stats galore on players and teams, as well as a “curated Twitter feed with aggregated football fan commentary”.
Just the sort of thing the social TV startups are looking to do, in other words.
And while there’s still an argument for people using one app to get second-screen and social features for all the shows they watch, the fact that broadcasters like Sky are looking to own this second-screen relationship with viewers is undeniably a challenge to the likes of Zeebox.
Oh, which as you may remember, took investment from BSkyB earlier this year…
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