AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Grr! WWE gets a second-screen wrestling app

When I was hugely into American wrestling back in the glory days of the WWF, second-screen action was out of the question: if I was distracted from the action, it would only be to try and suplex my little brother into the fireplace, emulating my heroes.

(It’s okay, he’s fine. I wasn’t very good at suplexing. And we didn’t own a fireplace. Actually, this whole intro has rather spiralled out of control…)

Anyway. Rebranded as WWE after a spat with the wildlife folks, the WWE has continued to be one of the biggest sports entertainment brands in the world. And what kids nowadays want to do, seemingly, is second-screen their way through all those televised suplexes. Hence its new iOS app.

You get news and videos – the latter being a mixture of new and archive clips – but the real meat comes with the second-screen features, designed to be used while watching the weekly Monday Night Raw broadcast.

The idea being to foster the community of wrestling fans around the broadcasts, including encouraging them to meet up at official events. And, of course, sell them stuff too, with an in-app shop.