When I was hugely into American wrestling back in the glory days of the WWF, second-screen action was out of the question: if I was distracted from the action, it would only be to try and suplex my little brother into the fireplace, emulating my heroes.
(It’s okay, he’s fine. I wasn’t very good at suplexing. And we didn’t own a fireplace. Actually, this whole intro has rather spiralled out of control…)
Anyway. Rebranded as WWE after a spat with the wildlife folks, the WWE has continued to be one of the biggest sports entertainment brands in the world. And what kids nowadays want to do, seemingly, is second-screen their way through all those televised suplexes. Hence its new iOS app.
You get news and videos – the latter being a mixture of new and archive clips – but the real meat comes with the second-screen features, designed to be used while watching the weekly Monday Night Raw broadcast.
The idea being to foster the community of wrestling fans around the broadcasts, including encouraging them to meet up at official events. And, of course, sell them stuff too, with an in-app shop.