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Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

The New Yorker Invades iPhone, Aided & Abetted by Jon Hamm + Lena Dunham

The New Yorker’s produced a snappy new iPhone app that’ll enable users to download all its issues, automatically, every week! (This week it’s free, so snatch that bad-boy up.)

The iPhone app resembles the existing iPad app in terms of functionality, providing complete magazine content and some digital easter eggs. It’ll also be a significantly smaller download (issues on the iPad app were often as big as 100 MB) because the geniuses at Condé Nast and Adobe (who built the app) have finally figured out how to handle “paginated HTML”, meaning text (of which The New Yorker has much) now appears as text, and not as imagery. The same technology will be used to slim down downloads for iPad, thank heavens.

Access is free for print subscribers. Digital-only subscriptions include iPad and iPhone access. You can also buy issues individually. 

The choice to avail New Yorker content on iPhone represents a first for Condé Nast, which has historically preferred to confine digital copies of its publications to tablet devices.

Above, a kitschy, rapidly-devolving video promoting the app, featuring Lena Dunham of TV series Girls and Jon Hamm of Mad Men. (TV folks making web videos to promote the mobile version of a print mag! We’ve come full circle, minions.) Try to keep watching until the end, because somebody needs to tell us what Lena was trying to do with that weird handshake.

Hat-tip.

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