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Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

DJ Shadow getting paid for BitTorrent bundle downloads

DJ Shadow is a pioneer of instrumental hip-hop, but now he’s breaking new ground in digital music business models too. He’s working with BitTorrent to distribute a new ‘bundle’ of music and content based on his new album, and he’ll be getting paid for some of the downloads.

Shadow is the first artist to try a new BitTorrent initiative. Anyone downloading his bundle will be presented with an offer to also download a piece of software – a media player in most of the world, although it will vary by territory. The software publisher will pay BitTorrent for every download, with Shadow taking a cut of those revenues.

“This is the first time in history that anybody’s tried to monetise the BitTorrent ecosystem in a way that naturally plays into its value,” BitTorrent’s Matt Mason tells Music Ally.

“The biggest problem with this technology has been that it lets people share things indefinitely at a cost of zero. That’s actually a real opportunity for the content industries if we can build business models on top of it.”

BitTorrent is looking to try this with other creatives too: filmmakers, TV producers, game developers and authors in the coming months.

  1. void-head reblogged this from disruptomatic and added:
    Honestly not too sure how I feel about this…not even sure what he’s setting out to accomplish, really.
  2. disruptomatic posted this