Zeebox opens its latest consumer survey data to all
Looking for some good stats on device ownership and usage in the US and UK, including second-screen habits? Zeebox is your friend.
The social TV startup has published its latest consumer research findings as a Google Doc, viewable by all, with the invitation to play with the data. “I’d love to know what patterns people find,” says director of insight David Boyle.
A few example stats: 41% of UK consumers use social networking sites while watching TV, while 25% look up information on the show they’re viewing’s subject or topic. Meanwhile, 4% of Brits say apps are “a passion of mine” versus 26% for music.
Here’s the Google Doc, see what you make of it.
(Source: Guardian)






