AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

TiVo Snaps Up Ad Research Firm TRA

TiVo, the DVR player that first united catch-up TV and the Web in holy matrimony, has just purchased ad research firm TRA for about $20 million.

TRA enables advertisers and networks to measure the effectiveness of their ads on TV, enabling ad folk to gain insight on, say, which networks are best for selling cookies versus cars.

“We believe television is at an inflection point,” said TiVo President Tom Rogers to the New York Times. “In the digital realm you measure click by click and get increasingly granular information. This kind of metric has not developed well in the television space before now,” he added.

Not for want of trying. Companies like Bluefin, for example, are attempting to improve real-time TV analytics by measuring things like social activity during a show, as well as during given ads.