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Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge

Layar augmented reality app doing 1m monthly downloads

Layar was one of the first startups to create a buzz around mobile augmented reality, although it’s since been joined in the market by a number of rivals. Even so, Layar is pretty popular still.

“Layar now averages roughly 1 million downloads of the Layar App for iPhone and Android each month,” explains the company in a blog post. “This is a significant leap from the first quarter of 2012, when Layar downloads averaged around 500k each month.”

Layar’s AR browser app has been downloaded 23m times since it first launched. The company also says that more than 20% of its monthly downloads now come from the US, with most of the rest coming from Europe.

The company has shifted its focus a bit in recent times: whereas once it was all about pointing smartphone cameras at the real world to get data and content, now the company is doubling down on print media, working with magazines and newspapers on campaigns to attach AR content to their issues.