Layar was one of the first startups to create a buzz around mobile augmented reality, although it’s since been joined in the market by a number of rivals. Even so, Layar is pretty popular still.
“Layar now averages roughly 1 million downloads of the Layar App for iPhone and Android each month,” explains the company in a blog post. “This is a significant leap from the first quarter of 2012, when Layar downloads averaged around 500k each month.”
Layar’s AR browser app has been downloaded 23m times since it first launched. The company also says that more than 20% of its monthly downloads now come from the US, with most of the rest coming from Europe.
The company has shifted its focus a bit in recent times: whereas once it was all about pointing smartphone cameras at the real world to get data and content, now the company is doubling down on print media, working with magazines and newspapers on campaigns to attach AR content to their issues.