You as the person who created something are not the most valuable person on the chain,” says Ben Huh, CEO of Cheezburger, a network of websites that includes Know Your Meme and I Can Haz Cheezburger, a site that parlayed the Lolcat meme (cat pictures with funny, misspelled captions) into a multimillion-dollar content network. “The MVPs are the people who change it, appropriate it, and turn it into something greater.
-“The Growing Power of the Meme”, BusinessWeek. This is late in coming, but powerful and a nice development in that ongoing conversation (fight?) we have with clients about what it really means to “go viral.”






