AUTHORS

Disruptomatic
Angela Natividad
Angela Natividad is a freelance copywriter, journalist and strategist based in Paris. She co-founded AdVerveBlog.com, a blog and podcast about ads and design, and writes MarketingProfs' “Get to the Point!: Social Media” newsletters. She likes people and animals, but not as much as books.
Tweet her @luckthelady.
James Martin
James Martin is the community manager of music & TV tradeshows midem & MIPTV/MIPCOM. He edits their respective industry news & trends blogs (blog.midem.com & mipblog.com) and also covers video games and technology for French cultural weekly A Nous Paris
Tweet him at @jamesmart_in
Stuart Dredge
Stuart Dredge is a freelance journalist based in the UK. He writes about digital music for Music Ally, and about apps and mobile for The Guardian, The Sunday Times and The Appside, as well as his own Apps Playground site.
Tweet him @stuartdredge
182m monthly unique users are playing Zynga’s social games, according to the company’s latest quarterly financial results. But it only has 3.5m monthly unique payers - people who actually pay to play those games. Still, the publisher generated $321m of revenues during the first three months of 2012, although it also posted a net loss of $85m for the quarter – the latter figure takes into account $133.9m of “stock-based expense” though. Still, 182m people a month playing Zynga’s social games is the figure to think about. As a quick comparison, in January Microsoft CEO Steve Ballmer said his company had shipped 66m Xbox 360s in that console’s lifetime, while Sony had sold more than 55m PlayStation 3s by last Autumn, and Nintendo is past the 90m mark with Wiis.

182m monthly unique users are playing Zynga’s social games, according to the company’s latest quarterly financial results. But it only has 3.5m monthly unique payers - people who actually pay to play those games.

Still, the publisher generated $321m of revenues during the first three months of 2012, although it also posted a net loss of $85m for the quarter – the latter figure takes into account $133.9m of “stock-based expense” though.

Still, 182m people a month playing Zynga’s social games is the figure to think about.

As a quick comparison, in January Microsoft CEO Steve Ballmer said his company had shipped 66m Xbox 360s in that console’s lifetime, while Sony had sold more than 55m PlayStation 3s by last Autumn, and Nintendo is past the 90m mark with Wiis.