So much for public holidays. Facebook boss Mark Zuckerberg spent his Easter Monday announcing the social network’s acquisition of photo-sharing app Instagram, in what TechCrunch is claiming to be a $1bn deal.
Our first response – well, our second response after yelling something unprintable out of sheer surprise – was to wonder if this makes Instagram the latest cool service to be bought and then shut down / run into the ground by Facebook. But Zuck says Instagram most certainly isn’t the new FriendFeed, Drop.io or Beluga.
“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook,” he blogs.
”That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”
He continues: “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”
Assuming this holds true, we can turn our attention to what a merged Facebook/Instagram means for the brands and bands (the three most popular Instagram users are musicians) on the photo-sharing service…